In a brilliant attempt to sell furniture, IKEA Australia has sold us on so much more.
The spot features a 9-year-old describing his family’s hectic days — piano lessons, sleepovers, hours of work … — and declaring that it’s time to put everything aside and “make time for living.”
“Enough is enough, I mean, every minute of every day just getting more and more full. None of us really get to see each other as much as we should do, could do, or want to … I say it’s time to make time … I want to build forts, put on wigs and family concerts, pretend to laugh at dad’s dad jokes … put the LIVING back into our living room,” he preaches. (Huffington Post, GPS for the Soul).
I love The Huffington Post’s GPS for the Soul. It’s always full of inspirational messages and information about wellness. Check out the app or sign up for their daily newsletter.